![]() ![]() Introducing Nito Pepsi, the first-of-its-kind nitrogen-infused cola, available in two delicious flavors: Draft Cola and Vanilla Draft Cola. So, when Pepsi set out with the ambitious task of reimagining the cola experience, we built our innovation around bubbles. While we’ve seen innovations tied to flavor, sugar content, calories, and packaging come and go, one tenet of the fan-favorite beverage has remained unchanged: its bubbles. ![]() The cola industry has been around for over a century. OOH played a pivotal role in spreading large-scale brand awareness among Milk’s target demographic and led the charge in driving the call-to-action to join Team Milk. In the end, 3,543 Team Milk-sponsored women ran the marathon. Lastly, geotargeted ads were served to runners and spectators on race day to generate campaign awareness and messages of congratulations were delivered post-race to Team Milk runners. The campaign shifted to geotargeted delivery at the Javits Center marathon expo in the three days pre-race (photobooth images were turned into dynamic creative for digital billboards). Talon leveraged strategic DOOH media placements across popular running routes to reach female runners, issuing an open call for Team Milk. The campaign ran from September 19 to November 6 and included a combination of OOH formats: Digital Bulletins, Spectacular, Painted Wall, Wild Postings, Wallscapes, and Urban Panels. Milk and its creative agency, GALE, tapped Talon to lead the OOH campaign, developing a targeted multi-part media strategy around the brand, its mission of repositioning milk as a performance drink, and its effort to create a more equitable athletic world. In a world where male athletes take center stage, Milk redirected the spotlight to women with the launch of “Milk 26.2.” Via the powerful, out of home (OOH) campaign, Milk committed to sponsoring female and female-identifying runners who were participating in the 2022 New York City Marathon, while simultaneously supporting the next generation of female runners in partnership with Girls on the Run, a nonprofit that empowers young girls through running. Paid Social Director, Account Management , With just a simple video, an online “pre-approval application,” and a modest media buy, we generated more than 91 million earned media impressions, sparked plenty of social conversation, and sold an astonishing number of pies.Īssociate Creative Director/Art Director, As prices across Canada continued to rise, the price of the Fixed-Rate Pizza would stay the same. The price would be guaranteed for one year. On Pizza Pizza’s website, people could get “pre-approved” for a set price on an extra-large four-topping pizza. Just three days after the Bank of Canada announced a record-shattering interest rate hike, we tackled one of the top issues on Canadians’ minds - inflation - with a tongue-in-cheek offer: the Fixed-Rate Pizza. To launch Pizza Pizza’s new brand platform, “Everyone deserves pizza,” we turned our conviction into action - and had some fun doing it. But the chain’s ubiquity means it’s often taken for granted, and while the brand is famous, it’s not necessarily beloved. Pizza Pizza is Canada’s largest homegrown chain of quick-service pizza restaurants, well-known for cheap slices and easy availability. ![]()
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